Around the Net
General Mills Backs Down On Legal Policy
- Advertising Age, Monday, April 21, 2014 9:30 AM
Seeking to quell a consumer backlash,General Mills has abandoned a new legal policy that told consumers they gave up their right to sue the company if they engaged in online activities such as joining its online community, subscribing to its email newsletters or printing a coupon. Instead, consumers would have had to settle disputes with arbitration or informal negotiations.
