Diageo's Haig Club whisky, created in partnership with David Beckham and Simon Fuller, has appointed Adam&Eve/DDB to its global advertising account. The drinks brand did not name the other
agencies involved in the competitive pitch process. The new whisky is one of Diageo's biggest new product developments and is due to be available toward the end of the year. Beckham will be promoting
the brand, including a campaign for responsible drinking.