by Dec 20, 2004, 12:00 AM
Royal Caribbean International has named SpikeDDB its agency of record for the line's African-American integrated marketing communications business. The agency will handle creative, media, interactive, public relations, and research. The campaign effort is due to launch in early spring 2005 and will be in sync with the line's "Get Out There" campaign, first launched in 2000. Spending was not revealed.