by Dec 20, 2004, 12:00 AM
  • Comment
  • Recommend
Subscribe to Accounts on the Move


Royal Caribbean International has named SpikeDDB its agency of record for the line's African-American integrated marketing communications business. The agency will handle creative, media, interactive, public relations, and research. The campaign effort is due to launch in early spring 2005 and will be in sync with the line's "Get Out There" campaign, first launched in 2000. Spending was not revealed.

  • BIZ DEV: Kahn Media Wins Nitto Tire

    Nitto Tire U.S.A., a manufacturer of off-road and street performance tires, has tapped Kahn Media to handle its public relations initiatives, including targeted media outreach, new product debuts and event promotions. Kahn Media will work with Nitto and its digital agency of record, Long Beach, Calif. based Cie Studios, on ...
  • BIZ DEV: Deutsch LA Wins Vivint

    Deutsch LA was tapped by Vivint, a provider of home automation, home security and energy management services, to handle creative and marketing duties. Las Vegas-based R&R Partners previously handled work for the brand.
  • BIZ DEV: Olson 1to1 Tapped To Create L'Oreal's First Loyalty Program

    Olson 1to1, the loyalty/CRM division of Olson, was hired to launch L'Oreal's first ever loyalty program, Lancome Elite Rewards, where users earn points that can be redeemed for Lancôme products and beauty experiences not just by buying Lancome products, but also by posting about them to their social media profiles ...
  • BIZ DEV: Hopsteiner Taps The EGC Group As Its Social Media Agency

    Hopsteiner, an international hop growing, trading and processing firm, has named The EGC Group as its social media agency of record. The agency will provide media relations and social media strategy for Hopsteiner and spearhead the promotion of its latest hop varieties to breweries on a global level. "I believe ...
  • BIZ DEV: Jekyll & Hyde Named AOR For Cremo Company

    California-based skincare company, Cremo Company, named Detroit-based Jekyll & Hyde as its agency of record, charged with building national brand recognition for Cremo's flagship product, Cremo Shave Cream. The debut campaign will use recognizable radio show hosts to reach its target audience.
  • BIZ DEV: Rockfish Named Digital AOR For Dave & Buster's

    Dallas-based Dave & Buster's restaurants named Rockfish its digital agency of record. The agency will also handle and digital CRM work for the company. Rockfish is tasked with overhauling Dave & Buster's digital strategy, with a large focused on CRM (including its loyalty program), mobile, web and social media elements. ...
  • BIZ DEV: The Halo Group Named AOR For Speyburn Single Malt Scotch Whisky

    International Beverage USA tapped The Halo Group as agency of record for its Speyburn Single Malt Scotch Whisky brand in the U.S. The agency’s first assignment is to promote the launch of Speyburn with a consumer campaign entitled, "It's a Start.” Geared toward an American audience, The Halo Group will ...
  • BIZ DEV: SS+K Adds Fairlife To Roster

    SS+K has added fairlife, a health and wellness company, to its client roster. Chicago-based fairlife produces milk and milk products using a patented cold filtration process that enhances the nutritional value of milk. Spark handles media duties for fairlife. SS+K will develop campaigns for fairlife milk and its real milk-based, ...
  • BIZ DEV: Regal Boats Taps Myjive As Digital AOR

    Regal Boats named Myjive as its digital agency of record. The agency previously worked for Regal Boats, manufacturer of bowriders, express cruisers and sport coupe yachts, on a project basis. "When Regal first hired us we were a unique choice for them; our team lacked experience in the boating industry. ...
  • BIZ DEV: Cultivator Advertising & Design Wins Hong Kong Beer Co.

    The Hong Kong Beer Co. named Cultivator Advertising & Design, Denver, as its agency of record, its first under new ownership that took charge last year. The agency was awarded the work without a review. Devin Kimble, co-owner and director of Hong Kong Beer Co., managed the selection process. New ...
>> Accounts on the Move Archives