Unicast Launches Enliven Format Suite
May 30, 2002, 12:00 AM
Three weeks after acquiring the assets of Enliven, Inc., Unicast, developer of the Superstitial, has announced the launch of the Enliven Format Suite. The Enliven Format Suite includes three standardized units: the banner, skyscraper and in-page box. Upon choosing the appropriate unit, advertisers and agencies will have the flexibility to incorporate any number of creative executions supported across the entire format suite such as video, expanding messages, interactivity, dynamic updates and lead generation.