Commentary

Appy Awards Branded Gaming App, Duck Dynasty: Battle of the Beards

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Master the backwoods skills of Duck Dynasty stars to lose the Yuppie polish and gain the coveted grizzled beard. But this predictable branded game convention works because of the execution. Using Warioland as its inspiration, the app tosses an endless array of five second tap and swipe challenges at the player where the real challenge is just deciphering what the gamer is supposed to so. The lightning speed, wit of the challenges (color a beard, start the chainsaw, blow the beaver dam) and colorful asides form the show stars add up to that rare branded game – challenging, addictive, fun and a brand ambassador.
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