To better differentiate itself from, er, itself, Foursquare is dividing into two distinct apps: a new app named Swarm that will continue to do what everyone associates with the current Foursquare
brand, i.e., let users check in to locations and become the “mayor” of their bar. Another, a more Yelp-like service, will take the Foursquare name. Confused yet? No matter, “The
point of the company … was never to build an awesome check-in button,” Foursquare CEO Dennis Crowley tells The Verge.
Read the whole story at The Verge »