• January 15, 2001

CBS Television announced today that nine sponsors have signed on to become integrated marketing partners throughout the entire run of SURVIVOR: THE AUSTRALIAN OUTBACK, which premieres Sunday, Jan. 28 following the Network's broadcast of Super Bowl XXXV.

The nine marketing partners are Bud Light, Cingular, Doritos, Dr. Scholl's, Mountain Dew, Pontiac Aztek, Reebok, Target and Visa. All sponsorship packages include guaranteed category exclusivity, promotional billboards in each SURVIVOR broadcast, logo inclusion in all CBS SURVIVOR print ads and, where applicable, product placement.

Of the nine sponsors, seven were original sponsors of SURVIVOR - Bud Light, Doritos, Dr. Scholl's, Pontiac Aztek, Reebok, Target, and Visa.