• by Amy Corr  @MediaPostOTL, May 9, 2014

To highlight its sponsorship of the Euroleague Final Four, Turkish Airlines created an "Epic Pool Dunk" in response to a series of highly popular dunk videos online. The 30-second TV spot was shot in one take and stars European basketball players and a water jetpack that lifts one player in the air to throw the pass that will conclude the "Epic Pool Dunk." The movements of each person involved appear so seamless and laid-back that one would think the ad was a slam-dunk to film. Not so much. It took most of a day and 22 tries until success was achieved. It's no wonder each player yelled and screamed with happiness when the dunk was complete. After 22 takes, I'd be exhausted, unless I was the guy flipping burgers; then I would just be full. See the ad here and a behind-the-scenes video here. CP+B London created the campaign.