Consumer Products & Services Emails Have the Highest Unsubscribe Rate: Silverpop

Email marketing messages that promote consumer products make up 27 percent of unsubscribes. In addition, emails that market services make up 25 percent of unsubscribes, according to research from Silverpop.
Read the whole story at International Meeting Reviews »
Tags: email
Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.