Evernote is boasting over 100 million users, and the incredibly small dollar amount it spent acquiring them all. “We’ve spent very little money on promoting our products,” Evernote
CEO Phil Libin writes a new blog post. “In fact our total spend on advertising to date comes out to less than 1 cent per user.” As VentureBeat notes, “That total seems absolutely
microscopic in contrast to Evernote’s valuation, which analysts estimate to be greater than $1 billion.”
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