Online Video Rises On Connected TV

Connected TVs have seen rapidly growing digital video usage, while laptops and PCs have seen a significant decline.

Right now, laptops/PCs still have a commanding lead with 6.2 hours of video consumed in a week, down from eight hours in 2013, per Parks Associates research.

In the first quarter of 2014, U.S. broadband households watched roughly three hours of online video per week on each of three platforms: mobile phone, tablet and connected TV. Connected TV viewing has rapidly climbed from 2.3 hours per week in the first quarter 2013. Mobile phone and tablet video usage have seen more modest rises, according to Parks.

Parks says 81% of U.S. broadband households watch video on a TV set, while 60% watch content on a computer. 31% said they watch video on a smartphone, and 28% watch on a tablet. The PC was the only platform to show any significant decline in video viewing in the past year.

Brett Sappington, director of research, Parks Associates, stated: "Ultimately, consumers can more easily access online video options on a television than ever before. In addition to smart TVs, Blu-ray players, and game consoles, consumers are also buying streaming media players and devices, such as Google's Chromecast. Pay-TV providers are making a strong push to extend TV Everywhere to a variety of devices."

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1 comment about "Online Video Rises On Connected TV".
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  1. Edmund Singleton from Winstion Communications, May 17, 2014 at 6:27 a.m.

    I'm a little of/in both worlds, I view some on-line content using my 60' LCD...