Around the Net
Gap's Brand Evolution
- Mashable, Thursday, May 29, 2014 10 AM
In this Mashable production video, Gap global CMO Seth Farbman talks about the evolution of the brand from its early days when a proposal was floated to call it "Pants and Discs" since it was initially going to be a combo jeans and record store. Farbman explains how the company focuses on people in its marketing communications and how it adjusted its path a few years ago to become social-media centric.
