Around the Net
MediaCom, Clear Channel UK Testing DOOH Automation Platform
- The Drum, Monday, June 2, 2014 10:01 AM
A new platform meant to automate the “buying, planning, delivery and optimization” of digital-out-of-home (DOOH) ad campaigns is being tested by MediaCom and Clear Channel UK, per The Drum.
“The platform is being trialled by MediaCom at 40 Clear Channel shopping centres across the UK, including Meadowhall in Sheffield and Manchester’s Trafford
Centre,” The Drum notes.
The new platform is called Vukunet.
