Advance Publications "has quietly begun shopping" its 73-year-old magazine
Parade to possible buyers, "according to reliable industry sources" cited by Keith Kelly. Despite remaining "one of
the largest-circulation publications in the country, with 32 million copies distributed" each week inside 750 Sunday newspapers around the country, the pub has "fallen on tougher times lately as
ad dollars, especially direct-response ads, migrate to digital."
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