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How Brands Can Attach To Competitive Keywords

  • Moz, Friday, June 13, 2014 1 PM
Rand Fishkin explains how to achieve better rank with competitive keywords in search engine queries, even when marketers think it's not possible. Fishkin provides examples that can help marketers rethink the strategy. He calls it "barnacle SEO," where the brand attaches in some way to these sites and pages that already perform.

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