Personalized Email Messages See Higher Open & Click Rates: Silverpop

Personalized email messages have an open rate of almost 15 percent higher than unpersonalized emails, according to a new report from Silverpop. In addition, according to Silverpop's 2014 Email Marketing Metrics Benchmark Report, personalized emails had a 79 percent higher click through rate than manual counterparts. The study also revealed that transactional messages sent by companies with results in the top-quartile have open rates four times higher than median open rates for non-transactional messages had a higher click through and open rate than non transactional messages. 
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