39.4% of Retailers Plan to Invest in Email Over the Next Year: Study

Email marketing is a core part of e-commerce technology investment. In fact, 39.4 percent of retailers plan to invest in the channel over the next year, according to a new study from Internet Retailer. The publication surveyed 99 marketers from e-commerce companies, retail companies, business-to-business marketers, consumer brand manufacturers and catalogers. The research also revealed that 61.6 percent of respondents plan to invest in e-commerce platforms over the next year and 57.6 percent said they planned to invest in mobile commerce platforms.

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