At Cannes, last week, Marissa Mayer reportedly stood up some top ad execs. As CMO Today reports, Yahoo’s CEO showed up nearly two hours late for a dinner hosted by Interpublic Group, and
attended by execs from Mondelez, MillerCoors, and Chobani. Sources tell CMO Today that Mayer said she fell asleep. Problem is, as CMO Today notes, “Ms. Mayer’s hopes of improving
Yahoo’s performance depends a great deal on improving Yahoo’s relationship with marketers and Madison Avenue.”
Read the whole story at The Wall Street Journal »
