The first UK campaign to use Microsoft technology which prevents consumers from seeing the same advert across multiple devices launched yesterday. Heineken-owned Bulmers has released its 'live
colourful' campaign with five different creative treatments for its five flavours of cider. Microsoft's creative sequencing technology can recognise users across different devices, from their
Microsoft ID, and ensures adverts are not repeated. The service is already available in the U.S.
Read the whole story at Campaign »
