TBWA\Chiat\Day Los Angeles was tapped by lifestyle and watch brand, Nixon, to increase awareness of the company. The agency will be responsible for creating long-term growth strategies, communication
planning and campaign development. "It's exciting to start our relationship with Nixon at time when they are looking to grow their business beyond their core fans, and demonstrate that the world's
best designed watches come from California," said Nick Barham, chief strategy officer of TBWA\Chiat\Day LA. "It's a privilege to be working directly with the two founders and a passionate team, and we
look forward to the coming journey."