Bellefaire JCB, an organization that
provides care, education, and advocacy to children, young adults and families, launched "Take A Closer Look," a campaign that raises public awareness about the issues surrounding homeless and missing
youth. The main component of the campaign, which took place in Cleveland, is a series of lifelike, faceless figures representing homeless teens. Each figure wore a sweatshirt with a different, but
telling, statement. When passersby approached the figures, they would see up close the sad headlines on each hoodie, like "My dad kicked me out because I'm gay" or "I'm missing and my parents don't
care." A floor sticker near each figure provides additional information about the issue and how to help.
See the video here, created by
Doner.
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