• by Amy Corr  @MediaPostOTL, July 2, 2014

Johnson & Johnson launched a touching campaign, "Care Inspires Care" promoting the idea that a single act of caring can inspire another -- and so on, ultimately creating a caring world. J&J visited a New York City school to ask children what it means to care. First, the children's parents were interviewed, and many described their generation as one that doesn't care as much as other generations, blaming a lack of time or simply being too self-absorbed in other matters. Then children's book author Patricia Lakin interviewed a handful of the children and turned their stories of caring into "Once Upon a Care." When the books were completed, the children read their story of caring to their parents, easily the best part of the video. The parents were proud of their kids and visibly emotional hearing the touching stories. Watch the video here. Consumers who watch the video can download a free digital copy of  "Once Upon a Care." For each digital download, Johnson & Johnson will donate a hard copy of the book to school libraries. JWT New York created the campaign.