• by Amy Corr  @MediaPostOTL, July 2, 2014

No matter where you are or what you're doing, chances are you'll run into someone taking a selfie. I was running a half marathon recently and someone stopped to take a selfie of themselves next to the "Mile 6" sign. My look of disgust was masked by sunburn and sweat, but this is our world. Dell launched a campaign poking fun at the selfie revolution, targeting teens in the U.S., China, Brazil and India. The "Learning Meets Doing" campaign begins with "Selfie," a 60-second video showing a teenager diagnosed with Selfie Arm, a condition where one's arm is frozen in the position it would be when taking a selfie. The one positive about having Selfie Arm is you can always hail a cab, even when you don't need one. Because of Selfie Arm, the teen feels different than her peers, until she becomes a teacher at the Center for Selfie Improvement, a place that encourages taking high-quality selfies. The funniest part is showing the girl's grandmother, a pioneer in the selfie movement who, working with heavy cameras back in the day, developed an arm stronger than Popeye's. Watch the video here, and check out Dell's Tumblr page devoted to selfies. Y&R and VML New York created the campaign.