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Skyy Vodka Looks To Sky In Ads
- Adweek, Wednesday, July 9, 2014 9:32 AM
New ads for Skyy breaking on Wednesday take place in a planetarium setting with a faux-TED conference setup. A speaker talks about drinking etiquette from the perspective of science and cosmology. He explains how apples and oranges, representing Mars and Venus, are also stand-ins for men and women, and how they can get along better in bars with the help of a third celestial body: the "wing lemon."
