VerticalResponse's Button Builder Helps Makes Email More Mobile-Friendly

Email marketing firm VerticalResponse has a new tool available that makes it easier to read links in emails on phones. The VerticalResponse Button Builder allows users to design more mobile-friendly emails, making links easier to use on smartphone touch screens. Users can select the shape and font of the email, as well as a color scheme. The software then generates link buttons in the form of GIFs and emails the user.

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