BIZ DEV: MSK Named AOR For QPS Employment Group

Milwaukee-based MSK was named agency of record for QPS Employment Group, a Midwest staffing and employment firm headquartered in Brookfield, Wisconsin. Following a review process, QPS tapped the agency to spearhead strategic planning, branding, web development and marketing for all of QPS'offices located in Wisconsin, Iowa, Illinois, Kansas and Missouri. "MSK really understands our business goals," said Dave Elliott, marketing director at QPS. "That, along with the agency's experience and unique planning process, will help us strengthen our brand and strategic vision." Mary Parodo, executive vice president of client services at MSK added: "We are thrilled to work with such a passionate and dedicated team and look forward to helping them take the brand to even greater heights." Additional MSK clients include Hoosier Lottery, Indianapolis Motor Speedway, Bank Mutual, Aurora Health Care, Marcus Theatres and Bielinski Homes.

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