As widely expected, Adidas will be Manchester United's next kit sponsor in a deal worth GBP750m over ten years, starting from the 2015/16 season. Adidas hopes to generate GBP1.5bn additional
sales through the contract. The deal will net United more than double the annual fee it earns through Nike and it is thought to be more than double the value of Real Madrid's deal with the sports
brands. Adidas is believed to want to leverage the Premier League's popularity in Asia.
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