• by Wayne Friedman , Staff Writer, July 15, 2014

Room for more TV awards? Forty percent more dramas and 60% percent more comedies were submitted to the Television Academy for Emmys this year.

Everybody loves awards -- especially TV producers looking for more marketing spin for shows that might have mediocre ratings. And then there are awards shows itself -- many more of them. Though touting anything other than Emmys in one’s marketing material may not give any show a meaningful boost.

After all, longtime TV Emmy show executive producer Don Mischer said at the recent Television Critics Association meeting: “The Emmys are not a popular choice award. It’s our competitors and peers that give [the awards] to us.”

Bruce Rosenblum, chairman/CEO of the Television Academy, says the group is looking to perhaps expand those marketing honors next year. Still, he says no one wants to dilute any Emmy value: “We want to maintain the sheen” of the awards. "We shouldn’t take a step back.”

There is still plenty of need to tout TV -- especially for the growing likes of Netflix, as well as any new digital platforms.

A couple of decades ago, any cable network show might have been in the same position. Now HBO regularly beats all other networks when it comes to total Emmy pieces of hardware.

What will TV awards mean for the new digital TV platforms? Perhaps a little less than before. And so who will make up the slack in giving good TV shows their due -- social media or something else?