BIZ DEV: Lowe Campbell Ewald Wins UNICEF

Following a review, Lowe Campbell Ewald was awarded a large piece of business for the U.S. Fund for UNICEF, which supports UNICEF's work through fundraising, education and advocacy in the United States. The account will be run out of Lowe Campbell Ewald's New York office. Work consists of a full-scale branding campaign including traditional, social, digital and mobile elements. The United Nations Children's Fund, UNICEF, works in more than 190 countries and territories to save and improve children's lives, providing health care and immunizations, clean water and sanitation, nutrition, education and emergency relief. "It is an honor to be awarded the opportunity to work with the U.S. Fund for UNICEF," said Sal Taibi, president of Lowe Campbell Ewald's New York Office. "UNICEF's mission to save and protect the world's most vulnerable children could not be better aligned to our mantra to create work with purpose. We are eager to begin working with the organization to advance such a noble and purposeful effort." New work will launch this fall.

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