Bizo & Oracle Study Claims That Email Isn't The Most Effective Lead Nurturing Tool For B-to-B Marketing

More than 40 percent of b-to-b marketers say that only 5 percent of anonymous website visitors to their website actually share their email address, according to a new study from Bizo and Oracle Marketing Cloud. The study, which calls into question the effectiveness of email as a lead nurturing tool, also found that their email open rates average less than 20 percent. 

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