Giant Spoon hired Mikael Greenlief and Caleb Smith as senior strategists. Greenlief most recently served as a media supervisor at GSD&M where he helped lead communications planning and strategy
across clients including RadioShack, Campbell's and L.L.Bean. Smith most recently served as a senior social engagement strategist at Translation where he worked on State Farm, heading up the brand's
day-to-day social strategy and concepting.