Donate Your Voice To Girls Silenced By Sex Traffickers

donatevoiceThe Canadian Women's Foundation launched a TV campaign that gives a voice to young girls forced into sex trafficking, while educating Canadians that this problem is happening in their country. The first spot shows an older man telling the story of a young girl who was approached by a modeling scout at the mall. She was instead brought to a hotel, forced into performing sexual acts and eventually taken from her hometown, unable to see her family. Watch it here. Another ad shows a middle-aged man describing one girl's older boyfriend, who forced her to sleep with other men. See it here. The final ad shows a woman narrating one girl's story about a boyfriend who introduced her to drugs and then threatened to hurt her family if she didn't prostitute herself. Watch it here. Each ad drives viewers to GiveMyVoice.com, a site where people can donate their voice and narrate a girl's story. DDB Canada Toronto and Tribal Worldwide Toronto created the campaign.

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