Around the Net
LinkedIn's Direct Sponsored Content Offers Companies Personalisation Flexibility
- MediaPost, Friday, July 25, 2014 8:32 AM
Expanding its native ad strategy, LinkedIn is now giving brands the ability to personalise and test content in the newsfeed without having to originate posts on their LinkedIn Company Page. Dubbed “Direct Sponsored Content,” the service represents an expansion of the company’s Sponsored Updates product. The idea is to help companies produce more relevant content by sending personalised messages to specific audiences.
