Email Marketers Aspire to Adopt Microsegment Targeting & Open Time Personalization: Forrester

Microsegment targeting and open time personalization are among the most anticipated email marketing innovations that enterprise marketers are not taking advantage of yet, but hope to soon, according to Forrester's latest email marketing vendor survey. The report revealed that 66 percent of the 89 marketers surveyed said they hope to adopt microsegment targeting in the near future and 61 percent aspire to adopt open time personalization. In addition, 58 percent of marketers hope to add in-email transactions and 43 percent email-enabled video.

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