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Commentary
Marketers Need More Programmatic Expertise
- Marketing Week, Tuesday, July 29, 2014 12:53 PM
Marketing Week has posted an article arguing that marketers need more programmatic expertise, writing: “The fact that brands need … assistance from a trade body shows that marketers have been too hands-off in their approach to the burgeoning programmatic discipline.”
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.