• Marketing Week, Wednesday, July 30, 2014 8:34 AM

Twitter CEO Dick Costolo sees a “big opportunity” in logged-out audience who visit after seeing tweets on the news. “We feel like we provide limited content to those hundreds of millions of other users who are unique visitors to our properties and we see a big opportunity to serve them just as well as the other two audiences. “You get a great signal for the kind of content they like to consume and we think those signals will provide the data that we need to deliver the right kinds of monetisation experiences to that audience.”

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