Salesforce.com has added new features the ExactTarget Marketing Cloud Journey Builder tool that make it easier for marketers to anticipate customer interactions and send triggered emails
based on those predictions in real time. Matt Rausenberger, Senior Director of Channel Sales at Salesforce partner Return Path, told TechRadar that the new tool "helps to
provide the insight and the intelligence on how the consumer interacts with the message." He continued: "We can then help our clients optimize the next sends to make them more effective to produce
more traffic and more revenue."