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Automation Needed To 'Intelligently' Interpret Big Data
- The Guardian, Monday, August 4, 2014 2:11 PM
A new report from PricewaterhouseCoopers says “that advertisers are increasingly looking to programmatic and native solutions to improve display advertising performance,” writes Rupert Staines, EMEA managing director at RadiumOne, in The Guardian.
The post reasons that programmatic technologies are important because “consumers are sharing more content than ever before,” meaning automation is needed to “intelligently” dissect all that information.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.