Online retail giant Amazon has been going head-to-head with book publisher Hachette in a negotiation about eBook prices that has been fueled by PR. In the latest battle, both companies have published
letters encouraging book buyers to email the CEO of the other's company. Amazon is encouraging its supporters to email Hachette's CEO demanding lower eBook prices. Hachette authors have banded
together and encouraged readers to email Amazon's chief in their defense.