Global digital agency Essence, hired Rob Reifenheiser as North American head of media, charged with overseeing the agency's programmatic, biddable, planning, campaign management, investment and
advertising operations teams across its New York, San Francisco and Seattle offices. Reifenheiser will work out of Essence's New York office and report to Christian Juhl, global chief executive
officer of Essence. Reifenheiser most recently served as executive vice president, managing director at MediaVest. While there, he led the businesses for Wal-Mart, Heineken, Turner Broadcasting
System, TD Ameritrade and Microsoft's Windows Phone. He began his career at Saatchi & Saatchi, where he was a group planning director for Procter & Gamble. He also previously served as
managing partner, account director of the American Express and Sprint/Nextel accounts at Mindshare. "Rob's experience managing multiple accounts with budgets in excess of $1 billion is exactly the
kind of expertise we were looking for to lead our rapidly growing business," said Juhl. "But what's even more impressive than his well-pedigreed resume is his obvious passion for implementing
innovation on behalf of clients. I expect our partners will see immediate impact."
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