Around the Net
J.C. Penney Launches Liz Claiborne Rebranding
- The New York Times, Friday, August 15, 2014 9:44 AM
J.C. Penney is launching a campaign for its Liz Claiborne brand, "Love, Liz Claiborne." The effort, comprising print, online video, digital and social ads, is the first work for Penney from New York-based fashion-specialty agency Yard, which has done work for Perry Ellis, Tumi and John Varvatos. Could there be a resuscitation after the dreadful dalliance with Ron Johnson, who was ousted from Penney in April 2013?
