Around the Net
Greenpeace Targets Amazon, Twitter
- Marketing Week, Thursday, August 21, 2014 10 AM
Greenpeace USA has launched a digital video campaign via its YouTube channel to put pressure on digital companies such as Amazon and Twitter to use renewable energy to power their data operations. The 30-second video stars U.S. singer-songwriter-comedian Reggie Watts, who sings: "There’s nothing clean about your internet stream, until you switch to green energy." On-screen copy tells viewers: "We all benefit from a green-powered internet." The film directs users to a site to sign a petition.
