Random iPhone App of the
week:Stones Throw Records, an underground hip-hop label, and headphone company
AIAIAI have launched "World Premiere," an iPhone app and Rap Mic contest,
with the winning track being released as a 7" vinyl record by the label. MCs are invited to rap over Stones Throw's first record, "My World Premiere" by Charizma & Peanut Butter Wolf, with the
winner receiving a vinyl release by winter. A nice use of new technology to promote old-school technology. Once users download the app and connect their headset to their iPhone, let the rapping begin.
When the rap is recorded, upload the track to the app. Users can listen to all uploaded raps at
www.myworldpremiere.com.Download the free app here, created by
CP+B Scandinavia.