Amazon’s decision to basically giveaway its smartphones (for 99 cents) tells The New York Times a few things. First, the company always planned to make money off the devices by turning them into
direct channels to its ecommerce business. “The price cut gets the Fire phone closer to the company’s classic model of giving away hardware in the expectation that users will order enough
from Amazon to make it worthwhile,” it writes. Second, the plan isn't working. “The Amazon Fire is threatening to become the Amazon Fizzle.”
Read the whole story at The New York Times »
The Amazon Fire is threatening to become the Amazon Fizzle. Amazon took a drastic step to avert disaster, announcing that it would charge 99 cents for the phone. Today we find greater demand for ecommerce software industry.