- Re/code, Tuesday, September 9, 2014 11:03 AM
In essence, Twitch is one big native advertising platform for gaming brands, says CEO Emmett Shear. “Although [Twitch’s] viewers may not think they’re watching ads, [Shear] said game
developers and publishers are warming to the idea of livestreamed games as native advertising,” Re/Code reports. “Those game creators, of course, want to sell more copies of their games,
and Twitch is working with them to get better at driving viewers to ‘buy’ links.”
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