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Global Groups Failing To Boost Profits

  • Campaign, Wednesday, September 10, 2014 8:11 AM
A review of the world’s 30 largest marketing groups revealed that aggregated revenues of the global marketing groups grew by five percent. However, after adjustments, profits recorded a rise of just 1.9 percent, according to a new study. While aggregated revenues have risen, there has also been a 17.6 percent increase in finance costs, which has affected profit margins. The top seven companies in the league -- compiled by Marketing Services Financial Intelligence -- are unchanged from last year’s study.

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