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McDonald's Hires Customer Experience Officer

McDonald's has hired Fred Ehle as its first VP of customer experience. Ehle, in a new role, will report directly to U.S. marketing chief Deborah Wahl. He will focus on customer insights and customer experience. The company has also appointment Mike Andres to president. The chain also named Julia Vander Ploeg its first U.S. vice president-digital. Ploeg will report to Atif Rafiq, the chain's first chief digital officer, who joined in October, but she'll also work closely with Wahl.

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