American International Group (AIG) is quickening investments in social, video and online advertising to exploit growing buzz around rugby ahead of next year’s World Cup in a bid to forge
stronger ties to a public still wary of its past as one of the big causalities of the economic crisis. The insurance firm is coordinating Facebook, Twitter and YouTube to give sponsorships
with the New Zealand and USA national rugby teams more international exposure in the buildup to next year’s tournament in England.
Read the whole story at Marketing Week »
