• by Amy Corr  @MediaPostOTL, October 1, 2014

Online fresh food grocer FreshDirect named SS+K its advertising agency of record. DiMassimo Goldstein previously handled the account. The agency will develop an integrated campaign designed to deepen FreshDirect's relationship with consumers by telling its brand story. Creative will include digital, social, experiential, video, and out of home elements. First work launches in the fall. "FreshDirect is a category-defining brand with a higher purpose," said Lenny Stern, Co-Founding Partner at SS+K. "SS+K looks forward to telling their brand story." In addition to winning FreshDirect this year, the agency also picked up work for HBO, E*TRADE, Jackson Hewitt and The New Yorker. Fresh Direct spent $2 million on measured media in 2013, up from $452,000 spent in 2012, according to Kantar Media.