Around the Net
Conductor Adds Searchlight Functions Mapping Personas
- MarketWired, Thursday, October 9, 2014 1:08 PM
Conductor has unveiled the next generation of its Web management platform, Searchlight. The platform allows marketers to map their content to consumer personas and the buyer's
journey to drive demand for products and services and differentiate against the competition. The platform also provides data on video content running on YouTube, and viewing the
performance of content across more than 400 locations and three device types including smartphones and tablets.
